As a mother and businesswoman myself, I find that my to do lists are more important now than ever before. It’s important to establish a routine that works for you and your family while also dedicating time to your business.

When you start a business, it’s the ultimate goal to land your dream clients – but how do you get to that point? There are so many different strategies and steps that go into consistently booking your dream clients, sometimes it can be overwhelming and honestly too much advice can start to feel like it’s nearly impossible to even get started.

Being a creative business owner means balancing a lot of different tasks. From managing the behind the scenes, sending invoices, trying our best to understand taxes, and of course – being creative 24/7.

There are a ton of resources out there that can be found online, but I’m a firm believer that there is nothing more inspiring and motivating than having a really good physical copy of a book in hand.

I read something the other day about how so many of us get caught up in just creating our posts to look good in our feed and to fit what “Instagram wants” and to be honest I definitely find myself falling into that trap.

Naming your business can sometimes be the most daunting part of getting started. You want it to be just right, the perfect reflection of what you offer and who you’re trying to reach. In a way, your business is your baby, so you want to do right by it, to give it a name that is fitting. This is often where people get stuck, because where on earth do you even begin when it comes to finding that perfect name? Let’s dive into it.

When you start a business, there are so many things to consider. One of those items is your branding. Branding is one of those things that you want to do right, and feel good about right from the start. Instead of having to piece things together and make it up as you go, embarking on a full branding experience is the best route to take.

Harnessing slow season to be a time of growth and a chance to work on your business is the best way to get through the slowwwwww times. It can be easy to feel like you want to just give up, like things just aren’t working, but I promise if you just power through and stand strong during the tough parts of business ownership, you can withstand so much more than you think.

No matter where you are in life, whatever stage or struggle you’re going through, your dream life is within reach. There may be times when it feels a million years away, or that you’ll never reach certain goals – but you must remember that where you are now is a goal reached all on its own.

Our goal with each and every branding client is to provide the absolute best experience from start to finish. We believe that starting off each project is like going on a new adventure, and good questions are the roadmap.

Starting a project without a mood board is like cooking a new recipe without first looking at the ingredients list. A mood board is important for setting the vibe and aesthetic for a new creative project.