Aesthetic & Mood Board

It’s important to start with understanding your vision and overall brand style. We reach this point of fully grasping who you are and who your business is. After meeting and going through some questions, some this or that comparisons, and getting to know your likes and dislikes, we put together a beautiful mood board that reflects what you are envisioning for your brand.

Primary, Secondary,
& Alt Logos

Your brand marks, the icons people see on your website, business cards, and personalized merch. These are the “cherry on top” of your brand, so having multiple is important to show variety and depth. We create logos that best fit your brand voice while keeping your target audience in mind. What’s going to speak to them? It’s so important to always consider what would appeal to the kind of people you want to attract to your business.

Custom Color
Palette

Help your target audience feel a certain way and draw them in with color. Each color is hand picked with intention and reason, to further show your brand voice. We look at the psychology behind colors – for example, green means growth, fresh, healthy, and calm. Darker colors bring depth give an edgier feel, while bright, softer colors bring a lighter refreshing feel. All of this is taken into consideration when we are picking colors for your brand.

Fonts & Typography

Fonts are vital to good branding.

Like your colors, your fonts can evoke certain feelings and emotions, while delivering your messaging.

When we are planning out your branding and picking the elements that will best showcase your brand voice, fonts are at the top of the list. We shop for fonts just for you, and can even create hand drawn fonts for your logo.

Custom Patterns & Textures

Let’s take things a step further with patterns and textures. Hand crafted and selected for your brand, these can be used as backgrounds, custom packaging, and so much more.

Patterns and textures can be one more identifying piece for your brand that allow people to recognize your uniqueness and attention to detail.

Ready to start working on your branding together?